The New Rules of Marketing and PR.
How to use online media to reach buyers directly.
The Internet has changed the way businesses communicate with customers. The rules have changed entirely, with a dramatic effect on businesses of any size.
David Meerman Scott's 'The New Rules of Marketing and PR' shows how to use web-based communication to directly reach customers with targeted messages which cost a fraction of a big-budget ad campaign and get the right message to the right people at the right time.
'How to identify audiences, create compelling messages, deliver them to the right people, and lead those consumers to buy. Includes a step-by-step action plan, case studies etcetera.'
Scott's sensible. So's his book.
Buy from amazon.com.
Filed by g on August 6 2007
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