Here's to the crazy ones.
Apple's 1997 Emmy-winning 'Think Different' ad.
'Not really about Network Marketing…' this entry arises from a recent Bytes piece.
It's Apple's 1997 Emmy-winning 'Think Different' ad…
'Honoring our heroes and inspiring us all to reach higher and further in our own lives and work'—sixty seconds of grainy black and white footage (featuring leading inspirational twentieth century personalities) which should be a continuing inspiration to anyone with a pulse.
Rather than embed the movie on the page and thereby slow load times (at around seven 'megs' it's a breeze for fast connections—and a slow wait for those on dial-up), the link below should (depending on your machine) load and play the movie.
[If you click whatever key-combo you need so's it'll open in a new tab/window, you can still have this page on view, then switch between them and read whilst it's playing, without using the 'back' button.]
Background: A derive-and-advance twist on IBM's historic campaign motto 'Think', 'Think Different' celebrates the creativity of those featured—whilst of course providing an opportunity to reinforce the distinctiveness of Macintosh.
Who?
Einstein, smoking a pipe.
Dylan, moving to his harmonica.
MLK, at the end of his Washington speech.
Branson, shaking champagne.
Lennon and Yoko Ono, singing.
Buckminster Fuller, demonstrating the Bucky Ball.
Edison, thinking.
Ali, dancing for the press.
Ted Turner, boxing the air with a smile.
Maria Callas, blowing a kiss.
Gandhi, smiling.
Amelia Earhart, arriving.
Hitchcock, speaking.
Martha Graham, dancing.
Henson, puppeteering.
Lloyd Wright, walking by his home.
Picasso, painting.
A child, dreaming.
…and a Richard Dreyfuss voiceover.
The words?
Here's to the crazy ones…
The misfits. The rebels. The troublemakers.
The round pegs in the square holes. The ones who see things differently.
They're not fond of rules. And they have no respect for the status quo.
You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can't do is ignore them.
Because they change things. They push the human race forward.
And while some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do.
Sublime. And far superior to the usual 'ya gotta get this—we're in going-global pre-launch and my business is about to explode' tosh with which too much of this business is sadly associated.
'Think Different'? God, I wish they would.
Filed by g on August 1 2007
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