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2007 > August > 03 > Damage done.

Damage done.

If you piss off your prospective customers, you lose.

An inveterate snob in a self-mocking 'I hang out with professionals' way, I'm often unflinchingly savage in my damnation of the uneducated business-as-usual tactics of many Network Marketers.

Whilst at times I'll spend hours carefully crafting a well-formatted debate piece, I prefer to make my point more bitingly—in a no-nonsense join-your-own dots manner. Here's one such example:

  • When was the last time you had a spam email from Rolex?
  • Ever had BMW call you during dinner to offer a great new deal?

Displaying taste, good sense, respect and intelligence… they don't do that stuff. So why do Network Marketers?

Upping-the-ante a little, spotted in a Mercedes commercial…

It's the kind of price that's normally in a red flash, underlined, and has exclamation marks after it. But that just isn't us.

Me neither. How about you?

Diehards will claim 'it's a numbers game'. Absolutely. I agree. So let's reach those numbers more effectively.

Whilst you may be happy with 2-5% (or whatever the abysmally low rate is) success, pissing-off the vast majority of people—who rightly find your approach invasive and irritating—is not something of which you should be proud.

Question: Can't you dump the dumb approach and find something smarter?

Filed by g on August 3 2007

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