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2007 > November > 27 > Are you marketing your MLM to the right people?

Are you marketing your MLM to the right people?

'Home job', or 'home business'?

Fast becoming a regular feature here are entries from self-titled 'mlm maniac' Karen Miner Hurd.

Latest is her 'Are you marketing your MLM to the right people?', an excellent piece in which she knowingly suggests that 'marketing to the wrong people' (those looking for a 'home job' rather than a 'home business') directly contributes to the bad name of the business.'

Here's a clip:

Network Marketing is a business system for entrepreneurs.

The vast majority of networkers still promote MLM as 'You can make thousands of dollars in just a few hours a week'"! You can do that… just not right away. That could take 90 days or 9 months.

A home business takes heart, energy, perservance and a degree of risk. In a business, you are responsible for your success, no one else.

If you want distributors, market to entrepreneurs. Do not hide your opportunity under 'help wanted' or work-at-home ads.

As you are sorting through people, you are looking for entrepreneurs.

If you want to increase retention in your network marketing business, market to those people who are most likely to stay in the first place.

Sensible stuff. Firmly in accord with 'professionalism, excellence, authenticity, and work'.

Filed by g on November 27 2007

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