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Currently viewing:: 2007 > October > 12 > It's Time... for Network Marketing.

It's Time... for Network Marketing.

John Fogg's 'impress your prospects' book.

In Fogg's own words: '…a hip, hot, knock-out book about how great Network Marketing is.'

Although Fogg and I have disagreed (it's hardly a secret) about this book (long-story-short, the published edition is very different from the original concept—and probably better for being so), I've no hesitation in suggesting it's a sensible buy for anyone wanting to ease the task of introducing the plusses of Network Marketing to prospects.

My Amazon review reads:

Ignore (I wrote 'em) the promotional lines which read: 'As relevant for anyone new to the business as those who've been here four-or-forty years… ' Although it is, that's not the real point.

Take note of the line: 'Perfect for your prospects.' It is. If you have people whom you wish to assure of the 'rightness' of a decision to consider Network Marketing, there's no more effective resource.

The format is simple: essays from many (the roll-call reads like a who's-who) Network Marketing personalities outline just why Network Marketing is an extraordinary opportunity for ordinary people.

Enthusiastically encapsulating all the plusses of the business, it nods to the drawbacks with a realistic 'Hey, we're not perfect—what is?'.

Fogg's hitherto best-known work (The Greatest Networker in the World) was 'just a story'—albeit an excellent one. Wholly different, this book deals with the day-to-day reality of 'doing the business'.

As a simple and effective no-pressure marketing tool… 'Here, read this and let me know what you think…' there's unlikely to be an easier way to attract prospects into your business. Buy some and start loaning them now. You'll be glad you did.

It's Time… »

Filed by g on October 12 2007

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