The dilemma message.
You in or out?
I've previously spoken well of Hilton Johnson. I'll do so again. Sure, some of his stuff can be hypey. (And some is just poor.) 'Slick, and cynical'? At times, yes. Overall though, it's among the more sensible sales-oriented asistance and can be of genuine business-boosting benefit.
One such example is his 'The Dilemma Message':
The Dilemma Message.
Tired of prospects canceling presentations and not showing up for appointments? This Dilemma Message formula will solve this problem for you once and for all.
How often have prospects initially indicated a genuine interest in your business, but then they either refuse your phone calls or cancel appointments with you? Prospects like these can be real time wasters.
To find out if your prospects are for real or not, you can send a variation of this powerful message below. Many times this will cause your prospects to immediately respond back to you, revealing if they are still interested in your program or not.
**************
Dear…
I am in somewhat of a dilemma.
The last time we spoke you indicated a genuine interest in building a home-based business with me. Since then, and for whatever reason, you have not been returning my phone calls.
My dilemma is this: I can only work with a few new distributors at one time to give them the support they need to get their businesses up and running. Frankly right now, I don't know where you stand.
If you are ready to go to the next step, you need to call me. If you feel that this is not the right time to go forward, I have no problem with that. There will be no hard feelings whatsoever and I'll be happy to work with you if and when you are ready.
I would appreciate the courtesy of your call one way or the other. You can reach me at 555-5555.
If I don't hear from you within 48 hours, I will assume that you have decided not to pursue this venture and I will close your file.
Respectfully,
**************
Sensible and practical stuff stuff. Personally, I'd drop the 'dear', 'respectfully' and 'dilemma' tone in favor of something a little more casual.
Filed by g on September 7 2007
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