Upline365 | report | Problems and solutions.

REPORT navigation:: INFO; RECENT; ARCHIVE [currently viewing]; SEARCH; RSS

Currently viewing:: 2008 > July > 07 > Problems and solutions.

Problems and solutions.

Network Marketing excellence.

Around two-and-a-half years since I initially drafted the marketing work-up for Fogg's 'Transforming MLM' book (and almost two years since I withdrew from the project), I find myself revisiting the whole subject of 'In search & praise of Network Marketing excellence'.

Sidebar: for those readers to whom the title is unfamiliar, it was to be a no-holds-barred critique-toward-solution of the problems this business faces. However, amid 'we don't want to write or read about this' reaction from prospective contributors and readers, John wisely switched it to a far more saleable 'what's good about the business' tome.

Back to the key issue… prominent in my pre-release wordery for the book was the phrase 'We want this to be a cool place where cool people come…' and that's the basis for the work-in-progress.

The start-point is simple:

Mlm isn't anywhere near as good as 'mlmism' proclaims.
Many mlm-ers, through ignorance or blind patriotism, either don't see and/or won't accept this—and when faced with objective critique, attack it as 'jealous negativity'.
Cawing about 'just how great it all is' and blind-eyeing the problems reduce the credibility of the business among more balanced thinkers who aren't so-minded—read: 'nearly everybody else'.
It may well be 'the greatest form of free enterprise etcetera'—although on the to-date track it clearly isn't.
To address that problem and genuinely achieve the potential within its stated claim of 'enabling ordinary people to earn extraordinary income etcetera' requires change toward a business that can objectively be considered successful.
It'll require and entail a lot more honesty, and less people—who'll be better trained in business principle & practice. All things considered, it'll need to operate more akin to normal businesses, doing stuff 'they've' been doing for years.

That'll remove a lot of the profits some gurus/heavy hitters make through exploiting the less-intelligent—hence the resistance toward such change in some quarters.

Not on some mission-of-mercy enlightenment gig, I'm in NM to make money—which I choose to do through operating honorably and ethically. I support John Mann's guide of 'every action from a NM-er should create a better impression of the business'—and that's why I speak out against stuff which clearly isn't, and encourage folk to be wiser.

On suggestions of 'Oh that'll never sell'? Right. And what if the objective wasn't to coin-it, and instead 'simply' to raise-the-bar by helping people become better informed?

Albeit cliched, 'a serious business, for serious people' is where we're headed with this.

Game on!

Filed by g on July 7 2008

« PREVIOUS ENTRY NEXT ENTRY »

Currently viewing:: REPORT > 2008 > July > 07 > Problems and solutions.

You're viewing the un-styled version of this site in which the content is displayed without the design structure. This may be because your browser doesn't support the Web Standards for which this site is designed.
Please consider upgrading to a more modern browser—we support Internet Explorer 6.x and newer, Firefox and Safari; other browsers may or may not work.

[For your convenience, in modern browsers this print-version of the webpage should have links underlined and show the destination URL in brackets.]