Overnight business success takes years.
Get rich quick?
As much as an ethic of hard work is part of tradition, others have different ideas—wanting to somehow leverage 'Lady Luck' to get rich quick.
A very real and increasing part of modern life, it leads us to look for shortcuts to avoid putting in the required time or effort.
Often this leads to a model of unrealistic expectations about 'what and how long' it takes to build a profitable business. Although there are of course many notable exceptions, building a real and sustainable business usually takes a relatively long time. If you want to get rich quicker, you should get a job—you'll likely make more money in five years working for someone else than working for yourself.
This is the basic change we need to make in our thinking while we build our businesses. Think in terms of years rather than months. This is hard for a society built on immediate and short-term gratification.
And, in NM it's even tougher—so strong are the promises of 'get rich now'.
One of the most damaging myths about this business is that the income will come quickly. Of course, it can—but 'big income, quickly' is unlikely for the average person building from scratch.
Stepping-away from NM, consider this…
When Mike Flynn and Tracy Thirion decided to launch consumer brand-building firm 'Bamboo Worldwide', they chose their name in an unusual manner. Thirion says she was reading an article about 'a think-tank company in Atlanta that compares how ideas develop to how bamboo grows. They take six months to let their ideas stew before they present them to the client.'
Thirion and Flynn learned that during bamboo's first years of life, it only grows a few inches a year and develops a strong, integrated root system that runs deep beneath the surface. Around the fourth year, it breaks out of the soil hundreds of yards from its base and quickly sends stalks to the sky at a rate of more than 80 feet per year.
They believed that their consumer brand-building process is best served by looking to the example of bamboo. Developing a strong root system can result in exponential growth and a consumer relationship with the strength to last a lifetime. Bamboo's underground root network (that results in shoots popping up in the neighbor's yard) heavily supporting their company's 'word-of-mouth' strategy.
Anything there for you? Should be.
Filed by g on July 8 2008
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