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Marketing?

Not going to take this anymore?

Yesterday's 'Good business practice. Etcetera.' piece included the clip: 'solutions [which] fall short of any reasoned 'Would Godin do it that way?' marker'.

That is of course a reference to thinking-persons'-marketer Seth Godin, who 'riffs on marketing, respect, and the ways ideas spread'.

Frequently featured here, let's clip another gem:

Marketing isn't always about pandering to the masses and shooting for the quick payoff. Often, the best marketing doesn't feel like marketing at all.

Damn good stuff and worthy of anyone's thinking-time.

Also in that 'Good business practice. Etcetera.' piece is the Chayefsky 'Network' reference. In case you missed it, here's an intro to 'Network'.

Network is a 1976 movie about a fictional television network and its struggle with poor ratings.

Chayefsky's script was voted one of the top ten movie scripts of all-time by the Writers Guild of America, and continuing to receive recognition decades after its initial release, the film was selected for preservation in the United States National Film Registry by the Library of Congress as being 'culturally, historically, or aesthetically significant'.

The story opens with a long-time news anchor being fired because of the show's low ratings. He has two more weeks on the air, and rants about how life is 'bullshit'. While there are serious repercussions, the program's ratings skyrocket.

In one impassioned diatribe, he galvanizes the nation with his rant, 'I'm as mad as hell, and I'm not going to take this anymore!' and persuades viewers to shout-out that line from their windows.

He finds new celebrity preaching his angry message.

Hhhmmm… yeah, ok. Join your own dots and see how something similar might be undertaken in this business. There's certainly a need for better awareness, more integrity and increased business skills among NM distributors, so someone should speak out—and we are.

Filed by g on July 10 2008

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