Happy people.
Trickery, insincerity & accosting strangers.
Already halfway through the 'bouquets rather than brickbats' week, the accolades continue. Here's another…
Having mentioned Godin in the prior piece '100 ways to succeed/make money', let's do so again, with this clip from 'Marketing has a marketing problem'.
Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about… and doing it with authenticity.
Marketing is about treating prospects and customers with respect, and realizing that it's easier to grow the amount of business you do with happy people than it is to find new strangers to accost.
Only a 'silly person' (read 'idiot' or 'typical Network Marketer') would argue would that.
Graphic source.
Filed by g on May 28 2008


