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Simple. Understate.

(1 minute read.)

Simple and under-stated, with no hype.

'Less of this, and none of that…' we've deliberately chosen a very low-key approach.

It's all very dialed-down: a total absence of hype, and hopefully nothing too-salesy.

Site structure and layout is simple… mostly text-based, to present relevant info without distraction.

Strictly no-frills, it's not too hideous.

With most of the words spelled correctly it'll do for now, and we'll improve it as things progress.

Overall… think 'more like a professional journal, rather than glossy magazine'.

There's a distinct absence of 'car chases and explosions'… the attention-getting headlines, big bold 'get it now!' call-to-action buttons, and the plethora of other stuff which is often used to… ahem… 'guide' readers.

We're fully aware that to some this'll come across as dull and boring, and thus probably hamper our efforts to grow.

Oh well, such is life. We can live with the crushing disappointment.

Seriously though… we're genuinely not bothered, because we confidently expect the vast majority of those with whom we do business to understand and welcome this stance.

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